Research and Development

Specialization

marketing a management služeb, služby v cestovním ruchu, rozvoj cestovního ruchu, marketing a management destinace, řízení destinace z pohledu organizace destinačního managementu, rozvoj public-private partnership v cestovním ruchu, image destinace

Research projects

• [2021-2023] SGS-2021-020 - Changes in Economics and Marketing of Tourism
• [2020-2023] TL03000377 - Use of economic and social potential of cultural heritage through educational and touristic products on the example of historic trusses (co-investigator)
• [2020-2020] SVK1-2020-011 - Business Trends 2020 (co-investigator)
• [2019-2020] SGS-2019-004 - Use of tools of marketing mix in businesses of service
• [2019-2022] TL02000373 - Optimizing the use of real estate in the municipalities property (co-investigator)
• [2019-2022] TL02000423 - System of Support for Marketing Decision Making
• [2019] SVK1-2019-021 - XB-NOC International academic conference “Opportunities and threats for present business economics in a cross-border comparison 2019” (co-investigator)
• [2018-2018] SVK1-2018-010 - Business Trends 2018 – section for students of doctoral study programs (co-investigator)
• [2017] SVK1-2017-005 - Workshop for doctoral study program students with a focus on economics and management (co-investigator)
• [2017-2018] SGS-2017-007 - Business environment as a factor of regional development (co-investigator)
• [2016-2016] SVK1 - 2016 - 022 - Business Trends 2016 – section for students of doctoral study programs (co-investigator)
• [2015-2016] SGS-2015-023 - Use of modern technologies in promotion
• [2015-2016] SGS-2015-004 - Research impact of the flagship projects on the economic development of cities and regions on the example of the European capitals of culture (co-investigator)
• [2015] SVK1-2015-012 - “Mathematic methods in the economy” Conference – section for doctoral study students (co-investigator)
• [2014-2014] SVK1-2013-017 - Business Trends 2014 – section for students of doctoral study programs
• [2014-2014] SVK1-2014-002 - International academic conference “Opportunities and threats for current business economics in a cross-border comparison 2014” (co-investigator)
• [2013-2014] SGS-2013-063 - Opportunities and potential of use of modern technologies in retail (co-investigator)

Development projects

• [2019-2019] VS-19-020 - Creation of new subjects leading to an attractive study offer at FEK
• [2019-2019] VS-19-005 - Creation of study materials for economic geography and management of health resorts and the hotel industry (co-investigator)
• [2018-2018] VS-18-013 - Student excursions and field work as a teaching method (co-investigator)
• [2017-2017] VS-17-021 - Creation and innovation of selected FEK subjects with regard to current trends
• [2017-2019] 192 - The goal of the EÚS cross-border cooperation CZ-BAV: Growth of student competencies – improvement of chances on the job market in the Czech-Bavarian border areas. (co-investigator)

Other projects

• [2021] Summer School HOMO ECONOMICUS 2021 (co-investigator)
• [2020] Summer School HOMO ECONOMICUS 2020 (co-investigator)
• [2019] Summer School HOMO ECONOMICUS 2019 (co-investigator)
• [2019] Completion of a mid-term evaluation of the Pilsen Metropolitan Area Strategy ITI’s implementation (co-investigator)
• [2018] Processing of the Dolní Poohří Region Destination Agencies strategy document for the years 2019-2022 (co-investigator)
• [2018] Summer School HOMO ECONOMICUS 2018 (co-investigator)
• [2017] 06 - Summer School HOMO ECONOMICUS 2017 (co-investigator)
• [2016-2016] KÚPK 016ZU00006 - Summer School HOMO ECONOMICUS 2016 (co-investigator)
• [2015] 06 - Analyses for the Pilsen Region in 2015 (co-investigator)
• [2014] 04 - Analyses for the Pilsen Region in 2014 (co-investigator)
• [2014] 06PUM2014 - Analysis of promotional materials for the City of Pilsen (co-investigator)