System of Support for Marketing Decision Making

Principal Investigator:	doc. Ing. Petr JANEČEK, Ph.D.
Project Number:	TL02000423
Grant awarded by:	TA ČR
Term:	2019-2022

CO-INVESTIGATORS:

• Ing. Jan TLUČHOŘ, Ph.D.
• doc. Ing. Dagmar JAKUBÍKOVÁ, Ph.D.

PROJECT ANNOTATION:

Goal of this project is to develop software tool for support for marketing decision making in destination on national level, region level and local level (DestinACE). These unique and innovative software tools, will intagrate current available data set (CSU, CzechTourism, JCCR, EF JU) with primary data into system dynamic simulation model of tourism in destination. This model will be used by application guarantor - agency CzechTourism and JCCR. These software tools will be used in other destinations and region in same way after proper calibration.