Representative study: Expectations of information for interested parties in the regions of the Upper Palatinate and the Pilsen Region

Principal Investigator:	doc. Ing. Dita HOMMEROVÁ, Ph.D., MBA
Term:	2017

CO-INVESTIGATORS:

• Ing. Jan TLUČHOŘ, Ph.D.
• Ing. Kateřina MIČUDOVÁ, Ph.D.
• doc. Ing. Petr JANEČEK, Ph.D.
• doc. Ing. Petr CIMLER, CSc.

PROJECT ANNOTATION:

The goal of the contracted research project was to process a representative study. Its aim was to reveal expectations in terms of information that is searched for by various segments (primarily by inhabitants of the Pilsen Region) on the Upper Palatinate region, or information about the Pilsen Region (primarily by inhabitants of the Upper Palatinate). Using personal and electronic questioning, the study explored three target groups: (potential) employees (labelled in the study as the “labour market”); (potential) students and pupils or their parents (labelled in the study as “study”); and (potential) visitors/tourists (labelled in the study as “visitors”).