Marketing plan innovation for selected markets (Czech Republic, Slovakia, Serbia) based on a qualitative market analysis

Principal Investigator:	Ing. Jarmila IRCINGOVÁ, Ph.D.
Term:	2016

CO-INVESTIGATORS:

• Ing. Jan TLUČHOŘ, Ph.D.

PROJECT ANNOTATION:

The aim of the contracted research is the innovation of a strategic marketing plan of the Novitera, a.s. organization. This innovation stems from completed analyses of environments with a focus on selected markets. The conclusions of the environment analysis are summarized via SWOT analysis. Based on these analyses, recommendations and propositions for the innovation of the company’s strategic marketing plan are formulated.