Ing. David PRANTL, Ph.D.

Lecturer of Department of Marketing, Trade and Services
e-mail prantld@kmo.zcu.cz
room  UK520

Courses | Research and Development | Publications

Monographies
  • Mičík, M.; Tomczyk, L.; Sládkayová, M.; Varga, E.; Čarvašová, A.; Eger, L.; Egerová, D.; Kunešová, H.; Kutlák, J.; Prantl, D.; Rohlíková, L.; Řehoř, P.; Czerwiec, K.; Koperna, P.; Mróz, A.; Potyrala, K.; Kariková, S.; Krystoň, M.; Schubert, M.; Borsos, E.; Czeglédi, C.; Járási, É.; Valentinyi, K.; Szira, Z. Social Media and Trust Building. Plzeň : NAVA, 2020. 180s. ISBN 978-80-7211-577-8.
Papers in journals
  • Prantl, D.; Mičík, M. Analysis of the significance of eWOM on social media for companies. E + M Ekonomie a Management, 2019, roč.22. č.4, s.182-194, ISSN 1212-3609.
  • Prantl, D.; Prantl, M. Website traffic measurement and rankings: competitive intelligence tools examination. International Journal of Web Information Systems, 2018, roč.14. č.4, s.423-437, ISSN 1744-0084.
  • Prantl, D.; Eger, L. Vliv počasí na nákupní chování na internetu na příkladu z České republiky. Trendy v podnikání, 2015, roč.neuveden. č.3, s.36-43, ISSN 1805-0603.
Papers in Proceedings
  • Prantl, D.; Mičík, M. The Use of the Facebook Social Network in Selected Czech Companies. In Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019. Brno : Masaryk University, 2019, s.167-174. ISBN 978-80-210-9565-6.
  • Prantl, D. The usefulness of social media for travel agencies in the Czech Republic. In Proceedings of the International Scientific Conference of Business Economics, Management and Marketing 2018. Brno : Masaryk University, 2018, s.196-201. ISBN 978-80-210-9164-1.
  • Prantl, D. An analysis of local search engines in Europe with a focus on the Czech market. In Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth. Norristown : International Business Information Management Association, 2017, s.1613-1622. ISBN 978-0-9860419-9-0.
  • Eger, L.; Egerová, D.; Mičík, M.; Prantl, D. Corporate and Recruitment Websites as Tools for Recruiting. In Proceedings of the International Scientific Conference of Business Economics, Management and Marketing. Brno : Masaryk University, 2017, s.65-75. ISBN 978-80-210-8714-9.
  • Prantl, D. Možnosti zvyšování výnosů z reklamy Google AdSense. In Trendy v podnikání 2016. Plzeň : ZČU, 2016, s.1-5. ISBN 978-80-261-0648-7.
Textbooks
  • Eger, L.; Prantl, D.; Ptáčková, K. Komerční komunikace. 2017. 146s. ISBN 978-80-261-0689-0.